New growth. Rooted in data.

Data Architecture & Strategy

Successful data projects start with a plan. The first part is a strategy that translates data into business results - better retention, lower CAC, deeper operational insight, or even a new data-driven feature. The second part is a blueprint - the architecture. What data needs to be where, at what velocity, and what technologies should be used?

Empirical Root has deep expertise in helping clients define a strategy and design an architecture to achieve game-changing results.

“When we weren't getting the value out of data and analytics we had hoped for, Empirical Root helped us shape and implement a strategy that has greatly improved our organization's trust in and use of data.”

— Justin Kvasnicka, CFO

Data Engineering

Data Engineering is the foundation of any data project. Most of us have data everywhere. It's in dozens of SaaS platforms, internal databases, behind various APIs, and of course in spreadsheets. Moving data between your systems, cleaning it, standardizing it, and doing so in a scalable way that ensures high quality is fundamental to extracting real insight and gaining operational leverage from your data.

Empirical Root has deep expertise in data engineering best practices and technologies to set your data projects up for success.

“As a high-growth company, we needed our engineers shipping features, but also needed to develop new data pipelines and stand up new infrastructure to support our analytics efforts. Empirical Root helped us get everything set up so we could do both.”

- Keith Rives, SVP Engineering

Data Analysis

Data alone won't solve your business problems. Analysis turns raw data into actionable insights, dashboards, and alerts which empower everyone in your company to make faster and better decisions. We work with business leaders across the business from Marketing to Operations to given them a window into their business and the insight they need to address their most pressing challenges.

Empirical Root has deep expertise working with leading visualization tools and operational systems which empowers everyone in your company to make data-driven decisions.

"As an operations leader, having a unified view across the various functions of our business is critical to success. Empirical Root helped us move out of spreadsheets and gave us the tools we needed to spend more time on analysis instead of manual updates."

- Scott Yoo, VP Operations

Data Science

Advances in Machine Learning and AI are opening massive new opportunities for businesses to automate and optimize everything from their internal forecasts to their user experience. Leveraging these techniques successfully requires a rock-solid data infrastructure, deep understanding of the algorithms, and the ability to evaluate and monitor model quality over time. Getting these elements right will put you at the forefront of your industry and help your business thrive.

Empirical Root has years of experience deploying cutting edge machine learning models in production to drive performance across an array of business domains.

"Our team is responsible for optimizing pricing for thousands of property owners in rapidly changing markets and conditions. Empirical Root helped us leverage Machine Learning to improve our responsiveness to changing market conditions and save our team valuable time." 

- Mike Bohmer, VP Revenue Mgmt